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How to think about effort
Jun 07, 2025

How to think about effort

*valid till stocks last

Vishveshwar Jatain
Vishveshwar Jatain
OpinionOpinion
Death of the MQL
Oct 05, 2023

Death of the MQL

If a lead converts into an MQL in a forest... okay wait—who are we kidding?

Vishveshwar Jatain
Vishveshwar Jatain
OpinionOpinion
You don’t need A/B testing
Sep 27, 2023

You don’t need A/B testing

The perils of using A/B testing as a crutch to settle arguments about aesthetic sensibilities.

Vishveshwar Jatain
Vishveshwar Jatain
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